|Engage, Win and Grow: 12 Proven Strategies for a Customer-Driven World|
|Steve Andersen, President and Founder , Performance Methods, Inc.|
|Dave Stein, President, Dave Stein, Inc.|
|Kim Park, Worldwide VP, Customer Strategy and Innovation, Merck|
|Sean Mahoney, Vice President of Sales, Americas, Honeywell Building Solutions|
|Andrea Sugden, Executive Vice President, Adecco Staffing U.S.|
Co-authors Steve Andersen and Dave Stein will co-deliver this session based on their new book, Beyond the Sales Process: 12 Proven Strategies for a Customer-Driven World. The book is based on an innovative and contemporary approach to engaging, winning and growing with customers (Engage/Win/Grow™), and is supported by nine in-depth case studies featuring world-class companies that demonstrate best practices for customer engagement, value creation/co-creation and relationship growth. Adecco, Honeywell, and Merck, all featured in the book, will participate as panelists in this session to provide examples, share best practices, and answer audience questions. Session participants will be provided with a copy of the book, compliments of the authors.